As an author, it’s particularly important to have a website. I’m not just talking about an Amazon author page or something similar elsewhere. (Yes, you should have those as well.)
Why is an author’s website important? Because you can control the content, look and feel as well as other things.
There’s only so much that you can do with an Amazon author page. Let me give you an example.
Your readers come to your website looking for information about your book(s). Isn’t it your job to give them the best experience possible?
With a site builder like WordPress (even the free version) you can do just that. Here’s a sample of what I mean.
On that page, you’ll see previews of Author Dani Love’s books. With WordPress and HTML code from Amazon you embed on the site, the reader can:
- Preview (the first few pages) of your book
- Share it and/or
- Make a purchase
All this with a click of the mouse.
Not only that but you can set up other features as well.
Notice at the top of the Dani Love book preview page, there’s a blurb about Kindle Unlimited. That’s actually an advertisement.
If you’re part of the Amazon Associates program, which is free to join, then you receive a bounty ($$) for every person who signs up for a Kindle Unlimited membership (or whatever Amazon program your advertising like Audible) through that link.
These are the types of features a one-page author site can’t do for you. So if you want to start monetizing your author business, I highly encourage you to look into creating your website/blog, especially with a provider such as WordPress. They power more than 30% of the websites/blogs on the internet and have simply awesome features not found elsewhere.
You should also look into enrolling in the Amazon Associate program which is, as already stated, free to join.